In the news industry, it is unethical for a reporter to accept gifts (monetary or material) in exchange for a favorable story. The same is now being implemented in the blogging world. According to a recent article, the FTC (Federal Trade Commission) will fine bloggers $11,000 if blog post are made in exchange for good services from vendors. So real estate bloggers beware; that next blog post or statistical reports done quid pro quo could cost you $11,000. The lines between actual news reporting and blogging are becoming more and more blurred. As the credibility and outreach of blogging increases, I expect to see more strict guidelines for us.
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